In an event that blended the worlds of luxury watchmaking and virtual automotive design, BVLGARI, the renowned Roman jeweler of time, unveiled their groundbreaking ‘BVLGARI Aluminium Vision Gran Turismo’ virtual concept car at the Gran Turismo World Series World Finals 2023 in Barcelona. This unveiling was accompanied by the launch of two exclusive ’10th Anniversary’ limited edition watches, marking a unique fusion of horology and digital automotive innovation.
The BVLGARI Aluminium Vision Gran Turismo Concept
The BVLGARI Aluminium Vision Gran Turismo is a digital concept car that draws deep inspiration from the iconic 1998 BVLGARI Aluminium watch. Embodying a sporty, smart, and essential design, the car is a tribute to precision and quality craftsmanship. The design of the car mirrors the graphic lines and spirit of the Aluminium watch, featuring the ‘barchetta’ body style which is synonymous with sportiness, dynamic movement, and performance.
The development of this virtual car was a collaborative effort between BVLGARI’s Product Creation Executive Director, Fabrizio Buonamassa Stigliani, and Fabio Filippini, a revered figure in car design. The car’s design is a blend of pure, geometrical shapes, echoing the Italian car design tradition known for creativity and character. Elements like the sporty three-spoke steering wheels and walnut dashboards pay homage to the glorious era of Italian ‘Carrozzeria’ concept cars from the ’60s and ’70s.
This timeless design stands as a pure expression of BVLGARI’s design DNA, transcending temporary trends to showcase innovative Italian style. The ‘BVLGARI Aluminium Vision Gran Turismo’ is set to be added to ‘Gran Turismo 7’ in 2024, allowing players to experience its unique design and Italian flair in the virtual racing world.
The BVLGARI Aluminium Gran Turismo Limited Edition Watches
Celebrating the fusion of automotive design and horology, BVLGARI also unveiled two limited model luxury watches: the BVLGARI Aluminium Gran Turismo. These watches carry forward the revolutionary spirit of the original BVLGARI Aluminium sports watch released in 1998.
One model features a striking yellow dial inspired by the dashboard dials of a legendary Italian gran turismo car from the 1990s, set against black counters, limited to 500 pieces. The other model showcases an anthracite dial with yellow indices, limited to 1200 pieces. Both editions exhibit the blend of aluminium’s robust lightness and the softness of rubber, with details like a titanium crown and caseback with black DLC treatment, and the 10th Anniversary Vision GT logo.
Adding to the allure, these watches feature an integrated tachymetric scale, a first since the collection’s 2020 relaunch, paying homage to the world of speed. Powered by the automatic Calibre B381 with a chronograph, these watches are designed to time thrilling races.
In a unique offering, purchasers of the BVLGARI Aluminium Gran Turismo Limited Model will receive a code to redeem the BVLGARI Aluminium Vision Gran Turismo car in Gran Turismo 7, bridging the gap between luxury horology and virtual racing.
The BVLGARI Aluminium Vision Gran Turismo and the limited edition watches represent a unique synergy of luxury, design, and technology, bringing together the best of the worlds of BVLGARI and Gran Turismo. As enthusiasts eagerly await the introduction of these creations into the virtual world, BVLGARI has once again demonstrated its ability to innovate and captivate audiences across diverse industries.