In a groundbreaking move, Sony Honda Mobility Inc. (SHM) and Polyphony Digital Inc. have announced a strategic partnership aimed at revolutionizing vehicle development. This collaboration was unveiled at the CES® 2024 event in Las Vegas, marking a significant step in the fusion of digital simulation technology with real-world automotive design.
The Press Conference Revelation
The announcement came during Sony’s press conference at CES® 2024. Izumi Kawanishi, the President and COO of SHM, took the stage to reveal this exciting partnership. The key objective, he stated, is to blend the realms of the virtual and the real, focusing particularly on human senses and emotions.
Creating a New Era of Vehicle Design
The partnership between SHM and Polyphony Digital, a subsidiary of Sony Interactive Entertainment, aims to create vehicles that offer a unique experience. This involves utilizing Polyphony Digital’s advanced simulation technology, which is renowned for its application in the gaming industry, particularly in the Gran Turismo series.
The AFEELA Prototype 2024
A highlight of the press conference was the introduction of the AFEELA Prototype 2024. This prototype is not just a concept but will also feature in a patch update for the popular game Gran Turismo 7. The idea is to allow gamers and car enthusiasts to experience the vehicle virtually before its actual release.
The Future of Automotive Experiences
This partnership signifies a new direction in car development, focusing on immersive experiences that combine emotional and sensory elements. SHM and Polyphony Digital are looking to set new standards in how we interact with and perceive vehicles.
The collaboration between Sony Honda Mobility and Polyphony Digital is not just about creating new vehicles; it’s about redefining the relationship between humans and cars. As we look forward to the integration of the AFEELA Prototype 2024 in Gran Turismo 7, we also anticipate a future where cars are more than just transportation – they are an extension of our digital and emotional lives.